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Follow-ups

A table beats Salesforce until you have more than ~50 live relationships.

Pick

  • A Notion or Airtable tableColumns: name, next action, last contact, money status.

Skip

  • Marketing automationWait until you have a real list and a reason to write to it.
  • Letting an agent invent contextIt can log and nudge. It cannot remember the relationship for you.

Setup

  • YouName the people who actually matter this quarter.
  • AgentSchema, views, and a weekly nudge list.

Guide: Small apps